The home page is a live experience through which client can select his homeport. It's suppose to maintaining the feeling to be onboard on a wally yacht deck and bring the experience in digital.
The video is continous streaming, so it's possible to see how the sea enviroment changes throughout the day hear the waves noise.
As the compass is the preferred tool for sailors, it can be used as engaging function to show and let exploring the product maintaining the "fil rouge" with the yachting lifestyle.
The campaing is tought to highlight the technical feature of the product and suggest the client the enviroment where the shoes could be worn.
Products can be explored in a more attractive way from mobile. While rotating the device, the product follows the movements.
Digital Art Direction
Brand Identity, Campaign, e-commerce
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