Focused on people that didn’t make it into the olympics. Show their stories to make them known and aknowledge their hard work. We want to transmit nike as a brand that supports all kinds of atheletes and their hard training, even if they are not in the top, and give them hope to rise again.
The purpose is to let the game watcher to know more and follow digitally the athletes of the nation to which they belong. The app includes the opportunity to watch the preferred sports live, cheer the athlets live during races, check statistics and rankings.
Digital communication / Integrated communication
Digital campaign for RIO 2016 olimpic games
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